Copywriter
Meta

Job Info

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.Our vision is fearless creativity that shapes the future of connection. With some of the industry's best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world's biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.We believe in attracting and nurturing world class talent with a focus on diversity, community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products.We're seeking a creative problem solver who is passionate about telling stories and crafting work that makes the technical feel human and authentic. You're a conceptual storyteller with a unique thinking who can bring groundbreaking ideas to life across all mediums and audiences. You'll work on campaigns across our family of apps, creating films, commercials, in-product mobile and long-form video, digital banners, and print media-helping set a high creative and strategic bar for Meta brand work. You have a dedication to craft in all facets of your copywriting and execution, helping round out a highly collaborative team environment.

Copywriter Responsibilities:

• Concept and create big ideas for all mediums, including mobile, social, app design/product, film, interactive, content, activations, OOH, print, experiential, events, etc.
• Understand how copywriting and conceptual ideas can be used to tell a story on behalf of a brand and within an app/product
• Communicate complicated technology topics in clear, concise ways to a non-technical audience
• Present ideas in a clear and focused way will be a key contribution to building consensus within the team
• Work collaboratively within a cross-functional team environment with art directors, designers, engineers, strategists, and product managers
• Work autonomously, demonstrating your ability to take initiative and lead projects
• Create original, breakthrough work
• Translate complex strategic approaches into easily accessible creative concepts

Minimum Qualifications:

• 5+ years experience in agency/in-house concepting and copywriting for global brands
• Demonstrated experience working on mobile-first social campaigns
• Experience crafting content that breathes humanity into technology in a way that is understood by audiences
• History of self-initiated projects
• Communication skills
• Must obtain work authorization in country of employment at the time of hire and maintain ongoing work authorization during employment

Preferred Qualifications:

• Experience working cross-functionally within a highly collaborative environment
• 7+ years experience in agency/in-house concepting and copywriting for global brands
• Experience in-product storytelling and project strategy
• Experience in pursuing emerging technologies
• Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc

About Meta: