Demand Generation Marketing Specialist
The Judge Group Inc.

Job Info

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Location: REMOTE
Salary: $30.00 USD Hourly - $35.00 USD Hourly
Description: Our client, a leader in innovative payment solutions, is seeking a Demand Generation Marketing Specialist to join their team. This role will support global paid social efforts by optimizing strategies and delivering data-driven results for a variety of country markets.

This job will have the following responsibilities:

• Partner with the Paid Social team to design and execute direct response marketing strategies tailored to various international markets.
• Maintain ongoing communication with global market teams, ensuring alignment on project deliverables and timelines.
• Manage and optimize social media ad campaigns across platforms like Facebook and Pinterest to meet acquisition goals.
• Oversee the daily monitoring, pacing, optimization, and tracking of campaigns, proactively addressing any performance fluctuations.
• Identify opportunities for testing and improvements by analyzing trends in key performance metrics on a daily, weekly, and monthly basis.
• Regularly review dashboards and reporting tools to measure channel effectiveness and quickly respond to changes in performance indicators like CPA, ROI, and LTV.
• Collaborate cross-functionally with creative, product marketing, and brand teams to deliver social media campaigns that drive acquisition and achieve KPIs.
• Build and maintain strong relationships with third-party partners, including tech vendors and creative agencies.

Qualifications & Requirements:

• 3+ years of experience in performance marketing, with a proven ability to meet multiple KPIs and deliver results in a fast-paced environment.
• Expertise in working with social ad platforms and managing campaigns within native ad managers (e.g., Facebook, Pinterest).
• Proficient in using Excel/Google Sheets for data analysis and campaign performance reporting.
• An analytical thinker with strong problem-solving skills, capable of driving optimizations and campaign improvements based on key metrics.
• Exceptional organizational skills, with the ability to manage multiple tasks and meet deadlines efficiently.
• Enthusiastic about staying up-to-date with industry trends and marketing platform updates.
• Effective communication skills, both verbal and written, to present insights and collaborate across teams.
• Self-motivated and autonomous with high levels of integrity and energy.

Preferred Skills:

• Experience in writing ad copy.
• Knowledge of SQL is a plus.

Contact: kdarko@judge.com

This job and many more are available through The Judge Group. Find us on the web at www.judge.com

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