Director, Creative and Brand Strategy
Scotts Miracle-Gro

Job Info

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Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!

We are looking for an ultra-talented Creative Leader to serve as the ultimate "Brand Steward" for our iconic brands. This person will oversee a wide range of advertising and creative projects - from concept creation to completion - working closely with a multitude of internal and external agency partners, and the Business Units.

This person will be responsible for making sure we are expressing our creative according to the brands' exact positioning and guidelines, including language, copy, voice and tone, logo usage, color usage, typography usage, and imagery usage. Wherever the brand manifests itself, the Director, Creative & Brand Strategy needs to be able to consult and guide the work from a creative perspective including packaging, secondary, POP, signage, printed collateral, advertising, social, digital and owned communication channels.

Key responsibilities:

• Set the creative bar (we like it high) for the brand and deliver great work that works
  
• Oversees creative strategy and development of all marketing communications assets, ensuring messaging consistency across all touchpoints and with brand objectives. Includes traditional and non-traditional advertising mediums, packaging, in-store and retail design.
  
• Directly impact business outcomes by influencing how ad campaigns are best deployed and evaluated in each channel
  

• Oversee creative department workflow processes and policies, identifying opportunities for continuous improvement.
  
• Provide creative support and consultation across the Consumer Experience Organization to ensure consistency and excellence of all initiatives (digital, social, events, PR, etc.)
  
• Drive global brand standards where applicable, providing creative guidance and coordination to Business teams, Design partners and Creative Agencies.
  
• Oversees the development of strong creative briefs that leverage deep consumer insights and will inspire the best work from our creative agencies
  
• Partners closely with internal teams (and Brand leadership) to develop and manage the overall timelines for creative execution.
  
• Supervise staff in the day-to-day management of agency partners and vendors, overseeing retainer and project budgets, and other commitments.
  
• Provide overall mentoring and leadership to an internal team of 18+ individuals, developing personnel to achieve their potential.
  

Requirements:

• 15+ years of creative brand or agency experience
  
• Experience developing and executing multi-faceted advertising campaigns
  
• Solid knowledge of marketing, brand, and design principles and development.
  
• Must be an excellent, detail-oriented designer with a passion for typography, layout, color and pixel perfect creative execution.
  
• Experience leading and managing creative teams.
  
• Strong concept and strategy development skills.
  
• Expert visual literacy/understanding of typography, illustration, color theory, wire framing, and photo manipulation
  
• Expert verbal communication skills, including ability to speak effectively before fellow VPs or other internal groups
  
• Passion/desire to innovate/push boundaries
  

The starting budgeted pay range for this role will generally fall between $152,300.00 - $179,200.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.

Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel...

• Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and visioncoverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%)as well as a 15% discount on company stock and much more
  
• We know ourtalent is our most precious asset and your unique development contributes to our organization's success now and in the future. Career growth at our company is not always a ladder. It's much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
  
• We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.
  
• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women's Network, Scotts Black Employees' Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
  
• Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team.
  

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.

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