Director Digital Marketing
Marriott Vacations Worldwide Corporation

Job Info

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Job Description
Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true.

Position Overview

As a member of the professional staff, contributes a high level of specialized knowledge and skill in a discipline (e.g. Accounting, Finance, Human Resources, Information Resources, Operations Planning & Support, Sales & Marketing) area to support department and/or function objectives.

Works with considerable independence, developing operating plans and related operational processes for own department and monitoring the flow of work between own department and others in alignment with broader business objectives, selecting and developing effective managers and work teams, and managing own organization through reliable systems and processes.

Job Summary

Reporting to the Vice President, Global Marketing Activation, the Director, Digital Marketing manages digital marketing strategies development and program execution including media and advertising. The incumbent expands and optimizes company's digital marketing strategy identifying and implementing best-practices and usability site improvements on company sites from concept generation to output. In addition, the Director contributes to the wider creative brainstorming and thought leadership of senior leaders of the Global Marketing team with respect to developing marketing strategies and new ideas, initiatives, and related projects.

Expected Contributions

• Develops Interval's digital marketing strategy and management processes for Interval's consumer facing websites, applications, and social media platforms.
• Identifies opportunities to maximize social media user experience and enhancement opportunities.

• Identifies campaign Key Performance Indicators (KPI's) in collaboration with Customer Strategy and Marketing Operations team.

• Manages the digital marketing and social media team and associated programs and initiatives. Defines team priorities based on business goals and customer needs.
• Manages day-to-day operations and growth of Interval's websites, applications, and social media pages.
• Manages creative design efforts for digital platforms to achieve business objectives in a fast-paced, entrepreneurial environment.
• Incorporates digital and social media content, capabilities and channels into marketing and communications objectives.
• Provides input and direction into editorial and advertising messages in printed material with the goal of driving traffic to company's websites and social pages.
• Manages strategic growth and development of new initiatives, opportunities, and functionalities.
• Develops long term vision, long and short-term strategies in defining the role of the company's websites.
• Serves as a critical member of Interval's digital and IT roadmap strategy development team.
• Manages relationships with third party providers.

• Responsible for managing and defining budget for digital marketing area.
• Develops, manages, and optimizes marketing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives.

• Develops operating plans and workable business processes for own department in alignment with function strategy.
• Manages larger business processes and/or projects, setting priorities and measurable objectives, monitoring and reporting on the process, progress and results. Typically influences work of cross-functional or extended teams.
• Responds to, solves and makes decisions on business requests that have broader department impact and/or moderate risk. Presents alternative solutions to business issues by leveraging the broader organization.
• Works to enhance the organization's capabilities through effective staffing and development of others by:
  • anticipating staffing requirements by comparing business needs with strengths and weaknesses of existing staff.
  • using appropriate MVW interviewing tools to hire the best managers available from inside or outside.
  • setting and maintaining high standards for team and individual performance.
  • providing timely coaching and feedback.
  • making and rewarding distinctions in performance.
• Assists more senior associates in achieving business results by:
  • acting in a consultative fashion to implement programs impacting the broader organization.
  • assisting in the development and communication of broader organizational goals.
  • achieving results against budget within scope of responsibility.
  • taking calculated risks to move the department or team forward.
  • developing and using systems to organize and keep track of information.
  • balancing the interests of own group with the interests of the organization.
  • working with others to identify and remove barriers to success.
• Readily critiques own behavior to acknowledge mistakes and improve future leadership performance and acts independently to improve and increase skills and knowledge.
• Performs other duties as appropriate.

Candidate Profile

Successful candidates should possess knowledge and experience and demonstrate leadership and relationship skills as follows:

• Typically, a manager position requiring significant knowledge and experience in digital marketing as well as associate organizational management experience.
• College degree required or equivalent work experience.

Education

• Bachelor's Degree in Marketing, Business Administration, Communications, Creative Writing, or related discipline or equivalent work experience.

Related Work Experience

• At least 10 years of experience in managing modern marketing digital platforms.
• At least 3 years managing a team.
• Experience in eCommerce/digital marketing management, preferably in an established environment.
• Experience managing Third Party companies/tools supporting digital marketing initiatives in industry.
• Possess a Marketing background with business savvy and strong project management skills.
• Experience in Hotel Management, Vacation Ownership, Hospitality preferred.
• Experience in a matrixed structured organization preferred.

Skills and Attributes

• Leadership, management, and communication skills creating a work environment where associates are empowered and aligned action or purpose.
• Skills at building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring.
• Ability to proactively influence and shape the thinking of senior leaders that drives the right type of decision making to garner positive business results.
• Knowledge of marketing resources policies, practices, and procedures.
• Strong written and verbal communications skills.
• Skilled in decision-making and conflict resolution in a fast paced, continuously changing, customer focused environment.
• Passion for strategic involvement in the creation and execution of departmental and company-wide goals and objectives.
• Knowledge of marketing trends and practices within the industry.
• Flexibility, adaptability, and capability to manage and prioritize multiple and conflicting priorities and tasks.
• Integrates and balances priorities, work activities and resources for the benefit of multiple key stakeholders.
• Understands how to manage in a culturally diverse work environment.
• Computer literacy on Microsoft Office products, e.g., Excel, Word, PowerPoint, Teams, etc.

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture

Job Requirements
#US Corporate

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