Marketing Social Media Specialist
Roth Staffing Companies

Job Info

Digital Marketing Social Media Specialist

Location: Westlake Village, California

Pay range: $70-85K/annually

Monday - Friday, 8am-5pm, on-site/fulltime/direct hire

* Oversee and manage the execution of the social strategy and content in partnership with internal and external creative and content teams.
* Partner with internal/external teams to ensure all initiatives are grounded in a solid base of community understanding and structured to deliver data-driven results.
* An expert in understanding what works for our stakeholders and community, making sure that the content we develop has the greatest impact and resonance.
* Analysis of community, media and market trends to inform strategic and creative development for content.
* Operate flawless day-to-day social media publishing, active community management, and ensure channel best practices are being met.
* Write copy tailored to each social platform's specific audience, understanding and developing Lakers tone and voice across platforms.
* Oversee the scheduling and implementation of all Corporate Partnership content. Includes proactive tracking of partnership content to ensure fulfillment of all contractual obligations.
* Support evolution of channel strategies, following consumer trends and the broader market landscape
* Analyze performance metrics and adjust strategies for optimal results.
* Collaborate with our team to align social media efforts with our overall marketing goals.
* Utilize analytics tools to track campaign performance and optimize strategies
* Conduct conversion optimization to enhance user experience and increase ROI

Skills:
* Proficiency in Google Analytics and other marketing analytics tools (Agency, Triple Whale, etc.)
* Experience with Meta, Google Ads and other online advertising platforms
* Strong knowledge of performance marketing strategies
* Ability to conduct conversion optimization techniques effectively
* Excellent copywriting skills for various digital channels
* Familiarity with digital advertising trends and best practice

Requirements:
* 3-5 Years of proven experience in social media management (portfolio required).
* Strong understanding of social media platforms and trends.
* Excellent communication and writing skills.
* Creativity and a keen eye for detail.
* Ability to work independently and meet deadlines.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. To the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.