MarTech Analyst
Horizontal Talent

Job Info

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Exciting Opportunity for a Talented MarTech Analyst
Unlock your potential in a dynamic, fast-paced environment! We're seeking a driven and adaptable MarTech Analyst to join our team. This is an exceptional chance to showcase your expertise in omni-channel campaign management and marketing technology implementation.
Key Responsibilities:

• Lead discovery efforts to gather essential information and document business needs for digital marketing campaigns
• Build an in-depth understanding of client businesses and data capabilities to optimize campaign targeting and execution
• Create, maintain, and share comprehensive solution documentation and detailed campaign plans
• Provide expert consultation to engineering and development teams on solution requirements throughout platform implementations and campaign builds
• Oversee quality assurance and testing processes to ensure solutions align with client business needs
• Initiate and manage platform and campaign change controls, coordinating with stakeholders
• Serve as the primary MarTech contact for internal and client teams, addressing platform-related requests
• Support senior team members in MarTech discovery and roadmapping efforts
• Assist the Campaign Operations team for ongoing campaign development

Qualifications:

• 3-5 years of experience in a marketing-related role, with a focus on omni-channel campaign management
• 2+ years of experience in a client-facing role, preferably at a digital-first agency or consultancy
• Proficiency with cross-channel campaign management platforms such as Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, and/or Braze
• Strong understanding of digital marketing strategies, testing, and deployment, including email, text, and push notifications
• Excellent documentation and communication skills, with the ability to translate complex requirements for stakeholders
• Proven experience in quality assurance, including defining test plans and verifying data flows and campaign touchpoints
• Basic understanding of marketing databases, data management, ETLs/APIs, and identity management
• Certifications in Adobe Campaign, Adobe Journey Optimizer, and/or Salesforce Marketing Cloud are a plus
• A fast learner with the ability to pick up new technologies and tools quickly
• Strong organizational, time management, and project management skills
• Self-driven and able to work independently, with a proven capacity to drive results in an evolving environment

If you're a dynamic and adaptable MarTech Analyst who thrives in a fast-paced, collaborative environment, we'd love to hear from you. Apply now and take the first step towards an exciting new chapter in your career!

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