Product Marketing Manager
Meta

Job Info

Meta is seeking a Product Marketing Manager to join our team. The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. The products we build enable businesses to grow and communities to prosper. The ideal candidate will have experience in digital advertising, product management, or marketing, and an understanding of the advertising market. They should be comfortable partnering cross-functionally to drive results within a fast-paced environment.The Product Marketing Manager will be responsible for driving market requirements and launch plans for Meta's solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. The ideal candidate will have excellent cross-functional collaboration, analytical, and communication skills, as well as the ability to manage multiple concurrent projects and comfort with ambiguity.

Product Marketing Manager Responsibilities:

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Deeply understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Partner with cross-functional teams across Meta that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
• Own go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning

Minimum Qualifications:

• 4+ years professional experience in technology or internet technology, strategic marketing, product management, or management consulting
• Experience collaborating across cross-functional teams with the experience to influence behavior and drive resolution in the context of competing perspectives
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organization and people skills and experience setting priorities, problem-solving, multi-tasking and working independently in a dynamic, rapidly changing workplace
• Communication skills that are effective with technical, business, and external stakeholders

Preferred Qualifications:

• MBA or other relevant advanced degree
• Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
• Experience in the advertising space with online media related products

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